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The Profit
Spiral.

By Joey Albertson

Most financial advice tells you what to do with money. This book starts with how you feel about it — because that's the part nobody's talking about, and the part that changes everything.

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What This Book Is About

The part of finance
nobody talks about.
Until now.

01

Money is emotional.

Every financial decision you've ever made was shaped by a feeling first. Pretending otherwise is why most financial advice doesn't stick.

02

Shame isn't a strategy.

The internal voice that tells you you're bad with money? It means well. But it's been driving the car, and it's time to resize it.

03

Profit follows mindset.

The Profit Spiral isn't just a concept — it's a repeatable cycle. Learn the pattern, and your relationship with money changes permanently.

About the Author
Joey Albertson

Joey Albertson,
CFO & founder.

Joey is the founder and CEO of The Profitability Project, a fractional finance firm built on the belief that small business owners deserve world-class financial guidance — without the jargon, judgment, or April-only accountants.

A corporate CFO turned entrepreneur, keynote speaker, and now author, Joey has spent years watching brilliant business owners make financially self-destructive decisions — not because they lacked information, but because their relationship with money was working against them.

The Profit Spiral is the book she wishes she'd had at the start.

The core idea
"There are two pillars to profitability — and the first has nothing to do with your numbers."
— The Profit Spiral, Joey Albertson