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About Us

About Us

Who We Are?

At The Profitability Project, we are dedicated to helping businesses achieve sustainable growth and maximize profitability. As a Utah-based, women-owned and operated organization, we are passionate about empowering other women entrepreneurs to thrive in today’s competitive market. Specializing in tax advising and Revenue Operations (RevOps), our mission is to provide tailored solutions that drive success for businesses of all sizes, with a particular focus on increasing the number and profitability of women-owned businesses.

How We Started

Tired of hearing the same outdated advice from traditional CPAs? So were we. After switching CPAs multiple times and still not finding the support we needed, we realized something important: if you can’t find what you’re looking for, create it yourself. That’s exactly what we did.

We got educated, developed innovative software, and most importantly, we listened to our clients to understand what they truly needed from a CPA. That’s how The Profitability Project was born—designed to offer a fresh, client-focused approach to financial services.

Today, we’re more than just CPAs. We create comprehensive financial strategies, manage your books, help you pay yourself and your employees, and find more profit through efficient systems—all without asking you to generate any extra revenue. And yes, we now file your taxes, too.

Welcome to The Profitability Project, where your financial success is our top priority.

About The Project

Why Choose Us

The Profitability Project was founded on the belief that every business has the potential to thrive with the right guidance and strategy. As women entrepreneurs ourselves, we recognized the unique challenges that women-owned businesses face and set out to create a firm that not only provides expert advice but also actively supports the growth of women-led enterprises.

Our journey began with a simple goal: to help businesses navigate the complexities of tax regulations and operational inefficiencies. Over time, we’ve grown into a trusted partner for companies across various industries, known for our data-driven approach and unwavering commitment to excellence. Our growth is a testament to the success of our clients, and we take pride in the impact we’ve had, particularly in advancing the goals of women entrepreneurs.

Empowerment

We believe in empowering our clients by providing the tools, knowledge, and strategies they need to succeed. Our goal is to help you thrive independently and confidently.

Innovation

We embrace innovation by staying ahead of industry trends, adopting new technologies, and continuously refining our strategies to deliver cutting-edge solutions.

Integrity

Trust is the foundation of our relationships. We operate with the highest level of integrity, ensuring transparency, honesty, and ethical practices in all our dealings. Our clients can rely on us to act in their best interests at all times.

Collaboration

Success is a team effort. We work closely with our clients, fostering strong, collaborative partnerships. By listening to their needs and aligning our goals, we ensure that every strategy we implement is both practical and effective.

Our Mission

Our mission is clear: to empower businesses, especially those owned and operated by women, to unlock their full potential. We believe in creating holistic strategies that not only optimize profitability but also foster long-term success. By providing expert tax advising and RevOps services, we aim to help women entrepreneurs overcome challenges, seize opportunities, and build thriving businesses.

Our Special Commitment To Women-Owned Businesses

We are particularly passionate about supporting the growth of women-owned businesses. Our goal is to increase the number and profitability of women-led enterprises by providing them with the tools, strategies, and support they need to succeed. As a women-owned organization, we are committed to lifting up other women in business, creating a community of thriving, successful entrepreneurs.

Meet Our Amazing Team

Meet Joey, our founder & CEO! With a passion for sniffing out extra cash, Joey specializes in implementing systems to increase profitability (once finding $2.5 million for a client!) She’s a financial systems genius but also wife, a mom of three, and an avid reader. After work you can find her grabbing Chick-Fil-A and taking the tiny humans to watch her husband, Marc, coach football. She thinks that ‘self improvement’ and ‘business strategy’ are personal hobbies and can’t live without diet Dr. Pepper & color coded calendar. No matter which area of her life Joey brings energy and passion and probably an excel spreadsheet to.

Joey Albertson

Owner, CEO
Meet Kenzie, our COO! She holds this title for a reason...Kenzie is an operations mastermind. Her motto? “Everything is figure-out-able.” She lives in Washington state with her husband, Zach, and their two daughters Myla and Saige. For fun she enjoys designing a cute new nail set, listening to Taylor Swift, or catching up on Love Island. Kenzie is truly a super woman who does it all and we are lucky to have her on our team!

Mackenzie Christensen

COO
Meet Bekah, our Financial Operations Coordinator. Bekah holds the fort down in bookkeeping and customer collections. She may be sweet, but once you get to know her you'll understand why we've deemed her our team's "class clown". A self-proclaimed control-freak, her biggest pet peeve is being late. She loves to read, bake, shop &, like the rest of our team, loves her caffeine. Bekah & her husband Matt have two little boys, Aidyn and Bostyn. Whether she's being a finance girly, mama, or nap queen, Bekah always does everything with grace and usually a joke or sarcastic comment in her back pocket.

Rebekah Rapp

Financial Operations Coordinator
Meet Mikelle! The newest member of our team, Mikelle is our token 24-year-old. As an Executive Assistant & Creative Director, she's a jack-of-all-trades... but her true secret sauce lies in her ability to man our social media accounts. She keeps our team of moms young and hip and ensures we all stand up from our desks and drink water every now and again. You can find Mikelle at our Lehi office knee-deep in Canva, teaching us new TikTok features, or prepping our next pep-talk. She is the first one to remind us to check the vision board when we get discouraged.Fun fact: Mikelle is a strength and conditioning coach for the Jordan High Football Team. That's right, a female football coach. She loves sports, country music & showing the boys she can do anything they can do - but usually a little better and with a lot more sparkle.

Mikelle Losee

Executive Assistant & Creative Director